![]() ![]() This object is purely digital but it’s great for machines and databases. The Open Graph protocol enables any webpage to become a rich object in a social graph. The fabric of the social graph is made up of places like restaurants, media like movies, and properties like websites. This Business Insider article describes the social graph as a way to define “things” in a digital space. It’s a rather obscure concept that isn’t truly tangible, yet it affects properties in a tangible manner. ![]() The concept of a social graph is still relatively new and growing over time. When content gets shared it’ll be added to the social graph and content will blend into the network’s layout. So there’s plenty of reason to use OG tags, especially for Internet marketing and content publishing. Many other networks use the Open Graph protocol for native display like Pinterest, LinkedIn, and Google+. This information allows social networks like Facebook to scrape the data and display it natively for a better user experience. Put briefly, you can add Open Graph metadata into a website to describe very specific information about the page. So is there a quick & easy explanation for all of this? Most of the time it’s just generic page content along with a thumbnail image. This data can include anything that’s defined on the Open Graph website. Since social networks are often the best places to share links online, these networks have an easier time formatting links with OG data available. OG data is transmitted through OG metatags in HTML documents. Open Graph (OG) is a methodology created by Facebook that allows digital ideas to be rendered as machine-readable objects with properties and values. If you’re a webmaster or blogger who doesn’t understand how Open Graph works, this post has everything you need to know. You’ll learn about OG implementation and how metadata can be used to power social network sharing features. In this post, I hope to shed some light by answering that question. Websites, movies, and even locations can become “rich objects” in this social graph powered by Open Graph(OG) metadata.īut what exactly is Open Graph? And why would you want to use it on your website? ![]() Facebook first introduced open graph in 2010 and since that time it has been used to define digital objects all over the Internet. ![]()
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